Following their growing success in the premium and luxury sector, Publicasity is delighted to announce that they will be working with Rachel Galley, an exceptionally talented young jewellery designer and winner of the 2009 Coutts London Jeweller [ ... ]f the Year. The campaign remit is to focus on brand awareness and targeted product placement, communicating Rachel’s unique, bespoke and stylish designs within key lifestyle publications, targeting the dynamic young professional demographic. Rachel Galley, 28, graduated from Central Saint Martins College of Art and Design in 2004 with a First Class Honours Degree in Jewellery Design. Rachel has since worked for some of the most prestigious brands in the luxury jewellery market such as Links Of London, Stephen Webster and Boodles, before setting up her own business three years ago in a studio at Cockpits Arts. Rachel’s original and contemporary designs have been worn by the likes of Lily Allen and Juliette Lewis and are continuing to create a buzz within the fashion and design world. All of Rachel’s collections are inspired by her personal experiences, exotic travel and exploratory eye making each range both unique and fun to wear. Bianca Lee-Chang, Head of Consumer Lifestyle at Publicasity comments: “We are delighted to be working with Rachel Galley; she is such an inspirational young designer who produces such delightful jewellery, we are certain her ranges are set to make a buzz with consumers and media alike. PR will be the only communication platform for the remainder of the year and we are looking forward to amplifying this fantastic brand.”

Publicasity is delighted to be working with Finlandia, one of the UK's leading premium Vodka brands. Publicasity’s remit will be to help Finlandia launch their Midnight Sun activity 2010 this June.

Finlandia Vodka is currently the number 5 vodk [ ... ]a brand in the world and the fastest growing global vodka brand*. Finlandia was first launched in 1970 and is one of the purest vodkas on the market.

Publicasity will be promoting Finlandia’s Midnight Sun Event 2010.  This annual event will host nearly 250 guests, representing more than 30 countries, from June 22 to 24, by the sea in southern Finland for a 36-hour Midnight Sun celebration.

Tom Hargreaves, Board Director, "Finlandia is one of the best known vodka brands and we're thrilled to be promoting their Midnight Sun event to the UK’s trade press.  We’ll be ensuring that the event is promoted to the trade press in an engaging and memorable way, generating coverage across a range of influential titles."

In “Knowing Me Knowing Youtube”, Publicasity’s Head of Digital David Phillips appraises the significance of online video from a marketing perspective.

As well as explaining why YouTube can carry out a lot of the heavy lifting of online publ [ ... ]ic relations activity; the white paper also examines the growth of this platform and ongoing technical developments that will impact and improve enjoyment of online video.

Most importantly, “Knowing Me Knowing Youtube” pulls together a range of tips for practitioners to fully explore and interact with the site, as well as build a brand presence.

David Phillips, Publicasity’s Head of Digital, comments: “The internet adventure keeps adding exciting opportunities. During the Wild West era of the internet, shooting from the hip was a lot of fun. Today there is a need to be more serious and to know these new media better, and so I hope this paper helps practitioners.”