Experiential - Experiential

We work best when we’re able to take a fully integrated approach to our clients’ communications and our core services include Experiential.

Given brand influence isn’t one dimensional we believe the impact of direct to consumer tactics can be extremely powerful as a standalone tactic but work best as a fully integrated part of the PR mix. The Publicasity team can offer a number of brand to hand solutions from flash mobs, guerilla squads, clean advertising campaigns, sampling, stunts through to road shows, events and exhibitions.

We believe it’s about innovative but targeted activity that’s impact can be measured – the more connected the activity the more successful. When implemented well, direct to consumer activity can drive valuable and persuasive dialogue and is just another tool in our alchemy magic box.

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It doesn’t often snow in central London. We can’t rememb…Ok, we had a little bit earlier this year. But before th…Oh alright and some last year too. But before then, we defy you to tell us when the last almighty load was dumped. Unless you’re talking about the white stuff we dropped on Covent Garden to create London’s biggest snowball fight in living memory. In fact, we’d go as far as to say we pioneered snowfall in the Capital.

As everyone loves chucking a bit of snow, we got people buzzing about Yahoo!’s ‘Brilliant Things’ campaign by creating the ultimate snowball fight in one of London’s busiest thoroughfares. To launch the event, we took three powerhouses of modern snow combat - Timmy Mallet, David van Day and Nicola McLean, fresh from the jungle heat - to throw the first snowballs.

Over 900 snowballs were thrown across the Piazza during the course of the day, leading to rosy cheeks all round, while The Sun, Daily Star, Daily Mail, Daily Express and Heat certainly weren’t frosty about covering the event. We think that’s a bit of alwhite.