Over the last few weeks Publicasity has been monitoring the complete online presence of a range of different organisations. It has been my belief that the nature of content about organisations online has changed beyond recognition in the...

The parallels between the heat of the Masterchef kitchen and the PR industry at this time of the year are eerily similar. It’s a clash of the titans of epic proportions on the Beeb tonight. No, not Shirley vs Phil or ‘Tuffers’ against...

 Last night I was on the BBC2 Newsnight programme which was about the contention by Eric Schmidt the Chief Executive of Google that we may all need to change identities online. He has warned that people put so much information out on the i...

In the next few weeks, Publicasity will be rolling out a service that provides in depth audits of companies and brands online. In many ways it is an extension of our weekly newsletter which keeps practitioners up to date with current news i...

Like everyone working in social media and internet mediated public relations I receive invitations to buy White Papers, attend conferences or read blog posts that tell me that I am about to learn the one and only, four most important and te...