Luxury lingerie retailer Rigby & Peller has appointed Publicasity to handle PR and social media after a three-way pitch.  The agency will deliver a perception-altering campaign aimed at refreshing and renewing perceptions of the brand to ap [ ... ]o new audiences while maintaining its premium heritage.
The campaign will incorporate a dedicated blogger relations programme and an overhaul of the brands existing social media channels. Offline, Publicasity’s remit will be courting the fashion and lifestyle press to promote the brands various categories while championing the unique fitting experience synonymous with the Rigby & Peller brand.

Sharon Teasedale, Retail Director, Rigby & Peller comments: “We were keen to work with an agency that completely understood our brand and Publicasity clearly demonstrated that. Rigby & Peller is more than a fashion brand so it is important that our agency partner is able to communicate our messages effectively on and offline through a highly targeted approach.”

Bianca Lee-Chang, Head of Consumer Lifestyle at Publicasity, said: “Rigby & Peller has a fantastic heritage and we are delighted to be able to work with such an iconic brand taking its communications into new areas while refreshing perceptions to appeal to new audiences in a fresh and exciting way.”

Publicasity has been appointed by Insurance4CarHire, the UKs largest provider of vehicle rental excess protection. Following a three-way pitch, Publicasity has been selected to deliver an integrated campaign across traditional PR and social medi [ ... ]howcase Insurance4CarHire’s industry leadership, quality of service and customer advocacy.

Publicasity will lead an on and offline press office function in addition to a number of strategic, awareness-driving projects aimed at educating consumers on the wider category while driving clear, differentiated brand personality.  The agency will also lead on the creation and revamp of the brands social media platforms and ongoing engagement thereafter.

Gary Webb, Marketing Director at Insurance4CarHire, comments: “We were very impressed with Publicasity’s approach, their creativity in communicating our core messages and thorough understanding of our target audience.  This was underpinned by a robust measurement system which combined to make for a very well developed pitch.  We are delighted to be working together through 2012 to take our communications to a whole new level.”

Bianca Lee-Chang, Head of Consumer Lifestyle at Publicasity, said: “The car rental excess insurance category is relatively new and also very niche from a media perspective.  We are developing exciting, multi-dimensional campaigns that will take the brand into new media territories, promote its leadership and harness its position as a real consumer champion.”

Publicasity is delighted to announce that towards the end of last year it was recogonised by the PR, food & drink and travel industries for all of its hard work during 2011 and was accredited with three industry awards, including Highly Comm [ ... ]for Consumer PR Agency of the Year, 2011.

Early November the Grocer hosted The Gramia Awards at a top London venue, The Savoy, where leading marketers from the food & drink organisations and marketing services agencies gathered together to hear who would be The Grocer’s 2011 award winners. Publicasity walked away with one of the top accolades of that evening for agencies in the PR industry, being Highly Commended by The Grocer for Consumer PR Agency of the Year Award.

2011 has been a bumper year for Publicasity’s food and drink division, led by Tom Hargreaves,  experiencing significant growth with a 40 per cent increase in revenue and winning new clients, such as Heinz, Filippo Berio, Anchor Butter, Aunt Bessies, Jack Daniel’s, & Rowse Honey to name but a few.

The following week saw the ExCeL centre open its doors to the World Travel Market, where Publicasity represented three clients:  Visit Orlando, Bermuda Tourism and South Africa Tourism. Not only did the team carry out 160 media meetings, and  launch the inaugural Ubuntu Awards but also picked up two awards for Visit Orlando: Best Online Destination Training Program voted by UK Travel Agents and received Gold Award from Virgin Holidays for Best Destination Partnership. Needless to say Visit Orlando, who have been a client of Publcasity’s for over 12 years, was thrilled and so too was the team.

Emma Wright, Managing Director, says “This completes a truly fantastic year!  a year that has seen the agency go from strength to strength and has been game-changing on so many levels – from winning amazing brands, recruiting great talent from the industry and now being recognised for all of the team’s hard work over the last 12 months. We’re in great shape to start the New Year and look forward to what next year has to offer. Watch out for Publicasity in 2012....”.

Publicasity’s growing home interest portfolio has just received a fresh new addition after being appointed by BISSELL as the brand’s UK PR agency.  Following a three-way pitch, Publicasity has been selected to deliver an integrated campaign [ ... ]s traditional PR and social media to showcase BISSELL’s expertise and experience in floor care.  The campaign will also amplify BISSELL’s recent ATL activity.

BISSELL’s appointment of Publicasity comes off the back of an already established presence globally, where BISSELL is the No.1 brand in vacuum cleaning and carpet washing appliances*.  With high aspirations for the UK market in 2011, Publicasity will lead a high profile Spring Cleaning campaign to capitalise on this key trading season.

Alexandra Carr, Brand & Communications Manager at BISSELL Homecare, comments: “Publicasity was the only agency to challenge our brief from the very beginning which was refreshing to see.  They presented an alternative approach that went against the grain but ultimately aims to deliver quality coverage in the right places, at the right times and with the right message. 

Publicasity’s sound consultancy was a key selling point which, when coupled by their proven home interest expertise and creativity, made them a natural agency partner to take us through a highly ambitious year for our business.” 

Bianca Lee-Chang, Head of Consumer Lifestyle at Publicasity, said: “The BISSELL brand is on an exciting journey in the UK and we are delighted to be leading a campaign that will deliver heightened brand awareness, engagement and credibility.   Our integrated approach aims to reflect key trading periods on and offline while ensuring maximum return.”

BISSELL joins Publicasity’s other home interest brands including Cuisinart, Brewers, wallpaperdirect, Travis Perkins and Linn.

3663, one of the UK’s leading foodservice wholesale distributors, has appointed Publicasity to handle its PR across all remits.

Publicasity is tasked with raising the profile of 3663 in trade, regional and national media covering all catering s [ ... ]ith raising the profile of 3663 in trade, regional and national media covering all catering solutions for all sectors, from supplying the raw ingredients to inspiring menus, from providing catering equipment to serving the delicious meal on the plate. Publicasity won the business in a competitive three-way pitch and starts work on the account immediately.

3663 supplies over 60,000 customers and is a trading name of BFS Group, which is wholly owned subsidiary of the Bidvest Group.

Lindsay Winser, Communications Controller, 3663, commented: “Publicasity demonstrated to us a real passion for the business and a strong understanding of the key issues affecting the catering industry. We look forward to building a strong relationship with them and to working with them in the months to come on raising the profile of our business across the media.”

Emma Wright, Managing Director, Publicasity, said: “It’s a fantastic addition to our existing food and drink portfolio and clearly demonstrates our strategic understanding of the journey that food and drink brands take, literally from ‘field to fork’! We’re looking forward to increasing 3663’s share of voice across the many sectors it operates in from pubs, bars and hotels to the NHS, universities and schools, as well as communicating a market-leading sustainability campaign”

Publicasity is delighted to announce that it has been appointed by Superbrands to launch this year’s CoolBrands survey which will be announced on 28th September. Celebrating its tenth year, CoolBrands has asked Publicasity to promote the 201 [ ... ]nted by Superbrands to launch this year’s CoolBrands survey which will be announced on 28th September. Celebrating its tenth year, CoolBrands has asked Publicasity to promote the 2011/12 results across all broadcast, traditional and online media.

CoolBrands is an independent survey that identifies the coolest brands in Britain, as chosen by an expert judging panel of 36 influencers and over 2,000 members of the British public. Co-ordinated by The Centre for Brand Analysis the survey is based on six factors including style, innovation, originality, desirability, authenticity and uniqueness. Helping rate coolness this year are the likes of Jessie J, Ben de Lisi, Lisa Snowdon, Rob da Bank, Sadie Frost and Kelly Hoppen.

Ben Hudson, Chief Executive of Superbrands UK, commented: “Publicasity demonstrated an immediate grasp of the CoolBrands brief and have shown an innovative and creative approach to communicating the esults across a full range of media. We are delighted to be working with such an accomplished team in CoolBrands’ tenth anniversary year.”

Emma Wright, Managing Director, Publicasity, said: “We’re delighted to be asked by Superbrands / CoolBrands to promote such a high profile survey. We already work with some great brands such as, Bacardi, Heinz, McVitie’s, Wrigley and Jack Daniel’s so this association gives us the opportunity to work with even more of the coolest brands in Britain”. 

Bermuda Department of Tourism has appointed Publicasity as its consumer and trade PR agency, following a highly competitive pitch process which took place in June. The Department of Tourism will partner with Publicasity to promote beautiful Berm [ ... ] travellers from the United Kingdom and Ireland commencing immediately.

Publicasity will work with the Bermuda Department of Tourism to showcase this stunning destination as never seen before, through an exciting consumer campaign, including print, broadcast and digital activity. The aim of the campaign will be to create new compelling reasons to visit, encourage repeat holiday makers as well as entice new incremental visitation to the island.

Bermuda offers an unparalleled island experience in a secluded environment for the discerning holiday maker. From stunning pink beaches to quaint ports, it is an island with a thriving culture, rich history and an abundance of activities for all holiday makers. The beauty of the destination is not just the scenery but its purity, with no neon lights, and limited cars allowed on the island, it offers a serene escape to rejuvenate and relax.

The role of Publicasity is to help Bermuda meet its overall business objectives which include increasing overall tourist arrival numbers, length of stay and spend as well as targeting the urbane traveller 35 - 55 years and 55+. This will be achieved through a customised media approach across all elements of online and offline publications.

William Griffith, Bermuda’s Director of Tourism, commented: “Bermuda is a best in class luxury destination and we are excited to be reminding the UK of all it has to offer. We will be targeting international business, leisure and the group incentive markets. We look forward to working with Publicasity to deliver a strong campaign, helping to drive positive awareness and reawaken Britain’s love affair with Bermuda.”

Publicasity has been appointed by KMI Brands, owner of Fish, the hair styling range, to manage a digital project. The agency has been tasked to build the brand’s social media presence across a number of platforms and advise on the social media [ ... ] engagement strategy.



The project will see the team coordinate and align the brand’s social media presence of the Fish hair styling brand with that of the iconic Fish salon in London’s Soho; which is where the product brand originated some 10 years ago.



Alix Avory, Marketing Manager, KMI Brands comments: “Publicasity came in and presented to us at the start of the year and we were really impressed with their thorough understanding of the Fish brand and its core target audience. They really ‘got’ the brand and our desire to promote the brand in “non mainstream” ways, ensuring that we connect with the mass consumer, but in a way that doesn’t alienate the salon customer. Publicasity really understood this.  When it was time to consider a partner to help us revive and add a strategic framework around our digital properties, Publicasity was the natural choice.”

Bianca Lee-Chang, Head of Consumer Lifestyle at Publicasity, said: “Fish is a great brand with an interesting story – we are delighted to be able to take the brand a stage further in its digital journey.  Fish adds to our already established portfolio of beauty brands including Sheer Cover, Proactiv Solution and WEN haircare.  This win is a real sign of our progress in the digital space, so much so that we are pitching and winning against dedicated digital agencies.  The media landscape has truly evolved and we have been quick to respond to this with some great results across the board.”



This further strengthens Publicasity’s digital portfolio, now working across 80 percent of its retained clients. In June, Publicasity was ranked within the top 100 Digital PR agencies by Reputation Online.

The KMI Brands’ portfolio of beauty brands includes Ted Baker fragrances and toiletries, Orla Kiely fragrance and home fragrance, Naked, and Little Me Organics.

Publicasity is delighted to announce that it has been named as one of the Top 100 PR Agencies in the UK with digital competency by Reputation Online. The ranking is based on income agencies earn from their digital PR campaigns. Income is defined [ ... ] as revenue generated after any third-party costs, such as media, production or hosting have been taken into account.

The team has been recognised by Reputation Online for the agency’s digital work with its impressive client roster, specifically highlighting the work carried out by confectionery giant, Wrigley, for the launch of mobile app, NightJar.

Graham Day, Digital Director, says “We’re chuffed to have made the Reputation Online Top 100 PR Agencies. As our digital client base continues to grow, we’re working on incredibly varied online programmes for clients across the board, from food and drink to travel and entertainment. It’s a really exciting time for the agency as the space continues to evolve, and we’re pleased to be creating stand-out digital campaigns which deliver tangible results.”

Our digital work spans all sectors from travel & leisure, food & drink, home interest, and consumer lifestyle to our corporate clients. Clients include: Visit Orlando, South Africa Tourism, Guthy-Renker, wallpaperdirect.com, Cuisinart, Wrigley and Megaman. We encourage our clients to make digital comms a key component of their campaigns ensuring that on and offline media are given the same consideration before, during and after campaign execution.